Terms of use

12Looks is software that keeps your public page, your appointments and your content in one place. On Pro and during the trial, it includes Lora, an assistant that drafts posts and plans from what you tell it about your studio.

It is not for accounting or medical records, and it does not replace professional advice.

You sign in with a one-time code sent to your email, or with your Google account. There is no password. Keep your mailbox and your Google account safe: whoever takes them over can sign in to 12Looks as you.

You are responsible for what the people you add to your account do.

Photos, videos, texts and client records you add remain yours. We store and display them so the product can work. Information about how you work with Lora helps us improve it. We never use your clients' names, phone numbers or email addresses for this. To improve the product, we may also use overall, anonymized numbers that cannot identify you or your clients. You can turn off Improving Lora in Settings. Details are in the privacy policy.

You confirm you have the right to use what you upload, including photos of clients. You also confirm that clients who appear in your photos and videos have agreed to those photos and videos being published on your page.

Drafts are suggestions, not statements of fact. Before publishing anything about results, safety or health, read it and correct it. You are the professional and you answer for what your page says.

Plan limits are on the pricing page. The assistant Lora is available on Pro and during the trial. On every plan, it takes a break after a very large number of requests in one hour and tells you when it will answer again.

Pro has no daily limit on the assistant. It is meant for your business and the people who work in it. Scripts, automated or bulk requests, and reselling access are not allowed. If an account looks automated, we may slow it down or pause it for a while, and we will write to you to sort it out.

You see the price on the pricing page and again at checkout, before you pay. Payments are processed by Stripe.

Your first Pro subscription starts with 7 days free. You add a card at the start, and we charge it only when the trial ends; we email you three days before. Cancel before then and you pay nothing. There is one trial per business.

The subscription renews every month or every year until you cancel. You can cancel at any time in your plan settings. Pro stays on until the end of the period you paid for, or the end of the trial. Then your account goes back to Free, and your posts, bookings and footage stay.

You connect 12Looks Pay only if you want to. Your clients then pay you through Stripe for services, gift cards, visit packages and products. They also pay deposits and leave tips. At booking, they can add a card. The money goes straight to your Stripe account. 12Looks never holds it. When you connect Stripe, you accept its terms.

Stripe charges its own fee on every payment. You see it in your Stripe account. The 12Looks fee is 0% for 3 months after you connect Stripe. After that, on the Free plan, it is 0.5% per payment (0.4% for payments in dollars). On Pro and during the trial, it is 0%. We take no fee on tips. If you refund a deposit in 12Looks, we refund our fee too.

You are the seller. You set the rules for deposits, cancellations and gift cards, and you decide on refunds and no-show fees. You are also responsible for the taxes and receipts the law requires. Clients see your rules before they pay.

You charge a no-show or late cancellation fee from the card the client left at booking when you decide to. Without your decision, the client does not pay it. The amount can never be higher than the one the client saw when booking.

These terms include the data processing agreement required by Article 28(3) GDPR. You accept it together with the terms. For your clients' data you are the controller and 12Looks is the processor. In the US, you are the regulated entity and 12Looks is your processor under consumer health data laws such as Washington's My Health My Data Act.

Subject and duration: we process your clients' data only to run 12Looks for you, for as long as your account exists.

What data and whose: your clients' names, phone numbers, email addresses, visits, payments, notes and photos, and their answers in health questionnaires, which are special category data (Article 9 GDPR).

Instructions: we act only on your documented instructions, meaning these terms and what you do in the app. If the law requires something else of us, we tell you first unless the law forbids it. If we think an instruction breaks the law, we let you know.

Confidentiality and security: everyone with access to the data must keep it confidential. We encrypt connections, and also questionnaire answers in the database. Photos are in private storage, and one account cannot see another's data.

Sub-processors: you agree to the ones listed in the privacy policy, under "Who else processes it". Each has the same data protection duties as we do, and we answer for them. Before we add a new one that handles your clients' data, we email you, and you can object. If we can't agree, you can delete your account.

Outside the EEA: we transfer data only under the European Commission's standard contractual clauses or the EU-US Data Privacy Framework, as the privacy policy describes.

Assistance: we help you answer your clients' requests and meet your duties on security, breach notification, impact assessments and consultation with the supervisory authority. You can do much of this in the app. For the rest, write to us.

Breaches: if your clients' data is breached, we tell you without undue delay after we find out, and share what we know.

When it ends: we delete your clients' data together with your account, and it disappears from backups within 14 days at most, unless the law requires us to keep it.

Audits: we give you the information you need to show that we comply with this agreement. You can also audit us, or have someone do it for you, with reasonable notice.

Your responsibilities: you need a legal basis for your clients' data, and you must tell your clients about it. 12Looks is not meant for protected health information under HIPAA, and we do not sign business associate agreements.

The product is in active development. Features change, and there may be interruptions. We do not promise uninterrupted service and we are not liable for business lost during one.

You can delete your account at any time in Settings; everything goes with it. We may close an account that is used to break the law or to harm other people.