With 12Looks, your work markets itself.
No card required
- What's on today?
- Three clients — 11:00, 13:00 and 16:00. Nothing planned to post this week yet.
Content prepared for you — briefs, reels, captions, ready to post — and a page and calendar that feed it. One AI assistant runs your whole marketing.
The assistant reads and writes in your language — whichever one you use.
From signing up to a page you can send to your clients.
The assistant works while you do — every appointment turns into a draft, day or night.
Editing skills needed — you film four short clips, the reel cuts itself.
What actually changes
Not the features. The four things that eat a beauty professional's week — and where they go.
The evening goes on your phone
You finish at seven and start writing captions at eleven. Here the week is written before you open the studio — out of the appointments already in your calendar.
Nothing to post, again
You do the work every day; that is the material. The assistant turns it into a week — what to film, on which client, in one line you can read between two clients.
The clips stay in your camera roll
Three clips in, a cut reel out — captioned, timed, and waiting for you to look at it. The footage stops being a folder you never open.
"Write me on Instagram" is your booking system
A page with your real free hours on it. She picks one, you press Confirm, and the appointment is in the diary — and it becomes the next post.
One appointment can become your next piece of content.
A client books Powder Brows
tomorrow, 13:00
The assistant prepares a filming brief
what to shoot, in four shots
You film four short clips
right at the chair
12Looks cuts the reel
captions, music, cover
You approve — it's ready
waiting in your queue
Just say it
Say it or type it — one chat runs the whole thing. Real commands from a working day, and what happens next.
Book Anna for tomorrow at 13:00
Done
Make a reel from today's powder brows
Done
Plan my content for next week
Done
Have it ready for Friday evening
Done
The page your clients book on
Services with prices, your portfolio, your team, free times and real reviews — booking happens right in the browser, with nothing to install.
Emma
JuliaBuilt for
PMU artists, Brows & lashes, Nails, Hair, Aesthetics, Beauty studios
Simple pricing
Free is a working system, not a demo — the whole public page is in it. Pro buys volume, ready videos and automation.
Free
€0forever
No card. Your page stays live, always.
Everything you need to run the day.
- The full public page — booking, services, portfolio, team
- Calendar, clients and one-tap reminders
- 200 assistant actions a month
- A content plan for the week ahead
- 3 new videos a month — edits and re-exports free
- 2 GB for your footage
Pro
€12/ month
€144 billed once a year — three months free
Start on Free. Pro switches on inside, when you need it.
For the master who posts every week.
- Everything in Free
- 500 assistant actions a month — 2.5× more
- Content plans as far ahead as you like
- 30 new videos a month — ten times Free
- 10 GB for your footage
- Priority rendering
- Automatic posting to your socials — the moment it ships, at no extra cost
What Pro adds
New videos a month
×10
Assistant actions a month
×2.5
Weeks planned ahead
no limit
Room for footage
×5
Plus priority rendering — and automatic posting to your socials the moment it ships, at no extra cost.
See the full comparison
Everything, side by side
| Free | Pro | |
|---|---|---|
| Video | ||
| New videos a month | 3 | 30 |
| Edits and re-exports of the same video | free | free |
| Asking the assistant to rewrite it | 1 action | 1 action |
| Rendering | standard | priority |
| The assistant | ||
| Assistant actions a month | 200 | 500 |
| Content plans | a week at a time | as far ahead as you like |
| Filming briefs for every appointment | ||
| Speaks your language | ||
| Publishing | ||
| Ready file to post yourself | ||
| Straight to your socials, one business | Coming | |
| Storage | ||
| Room for your footage | 2 GB | 10 GB |
| Your public page | ||
| Booking page with a live calendar | ||
| Services and prices | ||
| Team, portfolio, About | ||
| Contacts, address, opening hours | ||
| Your logo and colours | ||
| Indexed by Google | ||
| Your own domain | Coming | |
| Remove “Powered by 12Looks” | Coming | |
| Your working day | ||
| Calendar and bookings | ||
| Clients | ||
| One-tap visit reminders | ||
| Planner and the content queue | ||
| Business Profile and Brand | ||
Questions, answered
No — and today you could not anyway. Everything is prepared for you and waits for your approval; you share the ready file yourself. Direct publishing is the next thing we are building.