12Looks

Booking and marketing software for medspas. You do consultations and treatments.12Looks handles the rest.

Aesthetic medicine and skincare in one calendar. Solo, with a team or as a clinic.

See how it works

Start free. Go Pro when you need more.

Free forever: booking page, calendar and client list. Pro adds Lora, who runs your marketing.

Free

$0forever

  • Your public booking page
  • Calendar and unlimited booking requests
  • 10 videos a month, edited yourself in Studio
  • Your own posts, published automatically
  • Footage library, 1 GB
  • Lora is Pro only
Start free

No card required. Your public page stays live.

Pro

$24a month

Billed monthly

  • Everything in Free
  • Lora with no daily limit: plans, posts and videos
  • 0% 12Looks Pay fee
  • 20 ready videos each month
  • Footage library, 20 GB
  • Keep the early price while your subscription stays active
Try it free for 7 days

7 days on us. We remind you 3 days before you pay, and you can cancel anytime.

Prices are in US dollars.

See the full comparison

Everything side by side

FreePro
Video
Finished videos a month1020
Fixes and exports of the same videofreefree
Studio and Library
Edit a video yourself in Studio
Footage library1 GB20 GB
Lora
Chat with Lorano daily limit
Week planned from your calendar
Filming brief for every appointment
Captions from Lora for your own postsno limit
Page and bookings
Your public booking page
Calendar and booking requestsno limitno limit
Clients and their appointment history
Your team on the page
Publishing
Ready file to post yourself
Automatic posting at the scheduled time: Instagram and Facebook

Medspa:common questions

  • Can 12Looks handle consultations, treatments and follow-ups of different lengths?

    Yes. You set the length of each service: a consultation might take 30 minutes, a treatment an hour and a follow-up 20 minutes. Patients only see times on the booking page where the appointment fits, and everyone on the team gets a column in the calendar.

  • How do I market an aesthetic clinic without promising results?

    Show what a consultation and an appointment look like, not results. The agent built into 12Looks writes captions from your services and your own words, with no health claims of its own. You approve every post before it goes out, and patients appear only with their consent.

  • How much does booking software for a medspa cost?

    The 12Looks free plan has no time limit and needs no card: booking page, calendar, 10 videos a month edited by you, and autoposting. Pro is $24 a month and adds an AI agent that plans and makes posts, plus 20 videos.

  • Can I move my clients over from Booksy or another calendar?

    Yes. You upload a file from Booksy, Fresha or any other calendar, and your clients and appointments appear in 12Looks. Booksy does not let you download the file yourself, but a ready-made message to Booksy support is waiting in the app. Cancelled appointments and notes stay in the old calendar.

12Looks works the same way in other industries