12Looks

Booking and marketing software for wellness practitioners. You treat and train clients.12Looks handles the rest.

Appointments, consultations and one-to-one sessions. Solo, with a team or as a studio.

Pick your profession

Start free. Go Pro when you need more.

Free forever: booking page, calendar and client list. Pro adds Lora, who runs your marketing.

Free

$0forever

  • Your public booking page
  • Calendar and unlimited booking requests
  • 10 videos a month, edited yourself in Studio
  • Your own posts, published automatically
  • Footage library, 1 GB
  • Lora is Pro only
Start free

No card required. Your public page stays live.

Pro

$24a month

Billed monthly

  • Everything in Free
  • Lora with no daily limit: plans, posts and videos
  • 0% 12Looks Pay fee
  • 20 ready videos each month
  • Footage library, 20 GB
  • Keep the early price while your subscription stays active
Try it free for 7 days

7 days on us. We remind you 3 days before you pay, and you can cancel anytime.

Prices are in US dollars.

See the full comparison

Everything side by side

FreePro
Video
Finished videos a month1020
Fixes and exports of the same videofreefree
Studio and Library
Edit a video yourself in Studio
Footage library1 GB20 GB
Lora
Chat with Lorano daily limit
Week planned from your calendar
Filming brief for every appointment
Captions from Lora for your own postsno limit
Page and bookings
Your public booking page
Calendar and booking requestsno limitno limit
Clients and their appointment history
Your team on the page
Publishing
Ready file to post yourself
Automatic posting at the scheduled time: Instagram and Facebook

Wellness & fitness:common questions

  • Can 12Looks handle consultations, follow-ups and one-to-one sessions?

    Yes. You give each service its own length and price: a 60-minute consultation, a 30-minute follow-up, an hour-long session. The booking page only offers times where the appointment fits. Every booking is a one-to-one appointment, and clients book the next one through the same link.

  • What should a wellness practitioner post on Instagram?

    Ideally what you already do: an exercise step by step, a plate from a meal plan, the room before a session. The agent built into 12Looks builds a weekly post plan from the appointments in your calendar. It adds no health claims of its own, and you approve every post before it goes out.

  • How much does booking software for wellness practitioners cost?

    The 12Looks free plan has no time limit and needs no card: booking page, calendar, 10 videos a month edited by you, and autoposting. Pro is $24 a month and adds an AI agent that plans and makes posts, plus 20 videos.

  • Can I move my clients over from Booksy or another calendar?

    Yes. You upload a file from Booksy, Fresha or any other calendar, and your clients and appointments appear in 12Looks. Booksy does not let you download the file yourself, but a ready-made message to Booksy support is waiting in the app. Cancelled appointments and notes stay in the old calendar.

12Looks works the same way in other industries