12Looks

Booking and marketing software for spas and massage studios. You do massage and spa rituals.12Looks handles the rest.

Classic and relaxing massage, scrubs and body wraps. Solo, with a team or as a spa.

Pick your profession

Start free. Go Pro when you need more.

Free forever: booking page, calendar and client list. Pro adds Lora, who runs your marketing.

Free

$0forever

  • Your public booking page
  • Calendar and unlimited booking requests
  • 10 videos a month, edited yourself in Studio
  • Your own posts, published automatically
  • Footage library, 1 GB
  • Lora is Pro only
Start free

No card required. Your public page stays live.

Pro

$24a month

Billed monthly

  • Everything in Free
  • Lora with no daily limit: plans, posts and videos
  • 0% 12Looks Pay fee
  • 20 ready videos each month
  • Footage library, 20 GB
  • Keep the early price while your subscription stays active
Try it free for 7 days

7 days on us. We remind you 3 days before you pay, and you can cancel anytime.

Prices are in US dollars.

See the full comparison

Everything side by side

FreePro
Video
Finished videos a month1020
Fixes and exports of the same videofreefree
Studio and Library
Edit a video yourself in Studio
Footage library1 GB20 GB
Lora
Chat with Lorano daily limit
Week planned from your calendar
Filming brief for every appointment
Captions from Lora for your own postsno limit
Page and bookings
Your public booking page
Calendar and booking requestsno limitno limit
Clients and their appointment history
Your team on the page
Publishing
Ready file to post yourself
Automatic posting at the scheduled time: Instagram and Facebook

Massage & spa:common questions

  • Can 12Looks handle massages and spa rituals of different lengths?

    Yes. Each treatment has its own length and price: a back massage might take 30 minutes and a full-body ritual 2 hours. The booking page only offers slots where the whole treatment fits, and everyone on the team gets a column in the calendar.

  • How do I film reels in a massage room without showing guests?

    Film what the guest sees: the room, the light, the towels, the oils and your hands at work. Show a guest's face only with their consent. The agent built into 12Looks suggests what to film and turns the clips into a reel with captions and music.

  • How much does booking software for a spa or massage studio cost?

    The 12Looks free plan has no time limit and needs no card: booking page, calendar, 10 videos a month edited by you, and autoposting. Pro is $24 a month and adds an AI agent that plans and makes posts, plus 20 videos.

  • Can I move my clients over from Booksy or another calendar?

    Yes. You upload a file from Booksy, Fresha or any other calendar, and your clients and appointments appear in 12Looks. Booksy does not let you download the file yourself, but a ready-made message to Booksy support is waiting in the app. Cancelled appointments and notes stay in the old calendar.

12Looks works the same way in other industries