12Looks

Booking and marketing software for permanent makeup artists. You do permanent makeup.12Looks handles the rest.

Powder brows, lip blush and touch-ups. Solo, with a team or as a studio.

Start freeTry Pro

One place, nothing to add on

Online booking system for PMU studios. Clients book online,touch-ups included

One link in your bio. Clients choose powder brows, a lip blush or a touch-up; you confirm with one tap.

  • No app to install and no account to create.
  • A 3-hour lip blush only gets slots it fits into.
  • Clients book their touch-up through the same link.

AI agent for permanent makeup artists. Plan, reel and touch-upin one chat

The agent is called Lora. Write “a lip blush reel for Wednesday” or “book Ella’s touch-up”, and Lora does it. Pro only.

  • A post plan from the brows and lips already in your calendar.
  • The mapping and the finished brows become a captioned reel.
  • “How much are powder brows?” Lora replies with price and link.

Appointment calendar for permanent makeup studios. One calendar for youand the whole studio

Everyone on the team gets a column, every service a color. Bookings from your page land here by themselves.

  • Appointment history and pigment notes stay with each client.
  • A lip blush blocks out exactly the time it needs.
  • Reviews after the appointment, with a verified mark.

Instagram marketing for permanent makeup artists. Reels post themselvesand you see bookings

Approve once and the reel goes out at the time you set.

  • Autoposting to Instagram on every plan.
  • Weeks with posts and without them on one chart.
  • Bookings and post stats on one screen.

Online payments for permanent makeup artists. Get paid with 12Looks Pay.

Deposits, in-person payments, installments, gift cards and tips. Money goes straight to your account.

Pay in person

A QR code or a link. Clients pay by phone and pick their own tip. No card reader needed.

9:41
Aurora StudioGel manicure · Fri, 2:00 PM$85

Add a tip

10%$8.5015%$12.7520%$17
No tip
Total$97.75

Other ways to pay

Google PayKlarna

Deposit or card at booking

Clients pay a deposit or leave a card on file in case they don't show.

Gel manicure · Fri, 2:00 PM

$20

Pay $20 deposit

Gift cards and packages

Clients buy them on your page. At the visit, one code redeems them.

12Looks PaynowGift card sold · +$100

Pay over time

Clients split the price with Klarna, Affirm or Afterpay. You get the full amount upfront.

  • Klarna4 payments of $45
  • Monthly payments
  • 4 payments of $45
0%12Looks fee on Pro
  • Free, first 3 months0%
  • Free, after that0.4%
  • Card processing2.9% + 30¢
Clients pay the way they like
Google Pay
Klarna

What 12Looks users say

Clients choose a time that works for them. I’m not spending half my day replying to messages anymore.
jessicamiles
I’m finally not losing track of appointments. Everything is in one place.
laurenb
I uploaded a few of my clips and got a finished reel. Honestly, I didn’t expect it to be that easy.
kaylarose
Content was always my biggest struggle. I had so many great clips sitting on my phone, but never had time to edit or post them. Now I just upload my footage, choose the version I like, and schedule it. Something is finally going out on my page regularly.
oliviawest
I approved a full week of content and didn’t have to think about it again. So convenient.
amandar
A client booked herself last night. I didn’t even have to reply to anything))
ashleyk
At first, I thought the free booking page was just a nice bonus. I added my services, prices, and availability, and after a while people started finding me through search. A few new clients found the page without ever seeing my Instagram. They just booked right away.
meganwhite
I used to end up with empty spots because I couldn’t always respond to every message right away. Now clients can see my real-time availability and book whenever it works for them. I have fewer gaps in my schedule and much more consistent income.
briannacole
Clients choose a time that works for them. I’m not spending half my day replying to messages anymore.
jessicamiles
I’m finally not losing track of appointments. Everything is in one place.
laurenb
I uploaded a few of my clips and got a finished reel. Honestly, I didn’t expect it to be that easy.
kaylarose
Content was always my biggest struggle. I had so many great clips sitting on my phone, but never had time to edit or post them. Now I just upload my footage, choose the version I like, and schedule it. Something is finally going out on my page regularly.
oliviawest
I approved a full week of content and didn’t have to think about it again. So convenient.
amandar
A client booked herself last night. I didn’t even have to reply to anything))
ashleyk
At first, I thought the free booking page was just a nice bonus. I added my services, prices, and availability, and after a while people started finding me through search. A few new clients found the page without ever seeing my Instagram. They just booked right away.
meganwhite
I used to end up with empty spots because I couldn’t always respond to every message right away. Now clients can see my real-time availability and book whenever it works for them. I have fewer gaps in my schedule and much more consistent income.
briannacole
Opened my calendar this morning and already had two new bookings. Best feeling 😅
danielreed
I used to have bookings coming in from everywhere: Instagram, text messages, and even a paper notebook. A few times, I accidentally booked two clients for the same time. Now every appointment automatically goes into one calendar, so I’m not constantly double-checking everything.
emilyjane
The first tool I haven’t abandoned after two days. I’m still actually using it.
tomwalker
The calendar has seriously saved me. I can see my whole day at a glance, and nothing gets missed.
mikebennett
I used to answer the same questions all day: How much does it cost? What times are available? How do I book? Now I send one link, and clients can view my services and choose a time themselves. I’m getting fewer messages and more bookings.
nataliecole
I didn’t expect to use this many things in one place. I can manage bookings, create content, and see which posts are bringing in clients. I’m not jumping between a bunch of different apps anymore.
alexcarter
The new bookings paid for my subscription several times over in the first month. It’s not just another app to me. It’s a tool that genuinely helps me make money.
hannahm
Opened my calendar this morning and already had two new bookings. Best feeling 😅
danielreed
I used to have bookings coming in from everywhere: Instagram, text messages, and even a paper notebook. A few times, I accidentally booked two clients for the same time. Now every appointment automatically goes into one calendar, so I’m not constantly double-checking everything.
emilyjane
The first tool I haven’t abandoned after two days. I’m still actually using it.
tomwalker
The calendar has seriously saved me. I can see my whole day at a glance, and nothing gets missed.
mikebennett
I used to answer the same questions all day: How much does it cost? What times are available? How do I book? Now I send one link, and clients can view my services and choose a time themselves. I’m getting fewer messages and more bookings.
nataliecole
I didn’t expect to use this many things in one place. I can manage bookings, create content, and see which posts are bringing in clients. I’m not jumping between a bunch of different apps anymore.
alexcarter
The new bookings paid for my subscription several times over in the first month. It’s not just another app to me. It’s a tool that genuinely helps me make money.
hannahm

Start free. Go Pro when you need more.

Free forever: booking page, calendar and client list. Pro adds Lora, who runs your marketing.

Free

$0forever

  • Your public booking page
  • Calendar and unlimited booking requests
  • 10 videos a month, edited yourself in Studio
  • Your own posts, published automatically
  • Footage library, 1 GB
  • Lora is Pro only
Start free

No card required. Your public page stays live.

Pro

$24a month

Billed monthly

  • Everything in Free
  • Lora with no daily limit: plans, posts and videos
  • 0% 12Looks Pay fee
  • 20 ready videos each month
  • Footage library, 20 GB
  • Keep the early price while your subscription stays active
Try it free for 7 days

7 days on us. We remind you 3 days before you pay, and you can cancel anytime.

Prices are in US dollars.

See the full comparison

Everything side by side

FreePro
Video
Finished videos a month1020
Fixes and exports of the same videofreefree
Studio and Library
Edit a video yourself in Studio
Footage library1 GB20 GB
Lora
Chat with Lorano daily limit
Week planned from your calendar
Filming brief for every appointment
Captions from Lora for your own postsno limit
Page and bookings
Your public booking page
Calendar and booking requestsno limitno limit
Clients and their appointment history
Your team on the page
Publishing
Ready file to post yourself
Automatic posting at the scheduled time: Instagram and Facebook

Permanent make-up:common questions

  • Does 12Looks work for a solo PMU artist and for a studio?

    Yes. Working solo, you set your services, how long each one takes and your hours, and clients book through your link. In a studio, every artist gets a column and clients choose who they book with.

  • Do clients need an app or an account to book powder brows?

    No. The booking page opens in the browser, with no login and no password. A link in your Instagram bio or in a message is enough.

  • What is the AI agent in 12Looks?

    It is Lora, the agent built into 12Looks. It knows your services, prices and calendar. It plans your posts, puts reels together from your clips and books clients, touch-ups included. It also drafts replies to comments and messages. The agent is available on the Pro plan.

  • What should a permanent makeup artist film for a reel?

    With the client's consent: the mapping, a few close-ups while you work and the finished result. If the client would rather not show their face, keep the frame on the brows or lips alone. Each week Lora suggests where to start.

  • Will my PMU studio page show up on Google?

    Yes, over time. Your booking page has its own address and is open to search engines. The longer it runs, the more often people find it.

  • How much does booking software for a PMU studio cost?

    12Looks has a free plan with no time limit: booking page, calendar, 10 videos a month in Studio and autoposting. Pro costs $24 a month and adds Lora, who plans and makes posts, plus 20 videos.

  • Can I move my clients over from Booksy or another calendar?

    Yes. You upload a file from Booksy, Fresha or any other calendar, and your clients and appointments appear in 12Looks. Booksy does not let you download the file yourself, but a ready-made message to Booksy support is waiting in the app. Cancelled appointments and notes stay in the old calendar.

  • How much does 12Looks Pay cost?

    No setup or monthly fees. 12Looks charges 0% on Pro, and on Free 0% for 3 months after you connect, then 0.4%. The payment processor adds 2.9% + 30¢ per card payment.

  • What if a client doesn't show up?

    If the client put a card on file when booking, you can charge the no-show fee you set in advance.

  • Can clients fill in a health questionnaire before a visit?

    Yes. You send a link, the client answers and gives consent themselves. Answers are encrypted, and you can adapt the questions to your services.

12Looks works the same way in other practices

Brows & lashesYour tweezers stay in hand while regulars book themselves.
NailsClients book themselves while you do nails.
PodiatryPatients book themselves while your gloves are on.
Make-upWhile you get a bride ready, clients book themselves.
Facials & skincareClients book their next facial themselves.
Aesthetic medicinePatients book a consultation while you're mid-treatment.
Hair removalClients book themselves while you're at the laser.
Spray tanningClients book their tan for the big day themselves.
HairdressingClients book themselves while you’re mid-color.
BarberingClients book while your hands are on the clippers.
Hair & scalp careClients book the next treatment without messaging you.
MassageClients book while your hands are covered in oil.
Spa & wellnessGuests book themselves while your rooms stay quiet.
Body treatmentsClients book every treatment themselves, one after another.
PhysiotherapyPatients book themselves while you're hands-on.
NutritionFollow-ups booked without chasing clients in DMs.
Personal trainingClients book while you're counting their reps.
Yoga & pilatesPhone on silent during sessions, bookings still coming in.
TattooClients book a session while you finish the linework.
PiercingClients book a piercing from your link, not your DMs.
Teeth whiteningClients book themselves while you work chairside.

You focus on your clients.12Looks handles the rest.

Set up your booking page in a few minutes. No card needed, and the free plan has no time limit.

Start freeTry Pro