Yes. Your booking page, calendar and client list are free forever. Pro is $24 a month and adds Lora, the AI agent that runs your marketing.

Does 12Looks charge a fee for new clients?

No. Clients who book through your page are yours, and there is no fee for them.

Do clients need an app?

No. Clients book on your page in their browser, with no app to install and no account. There is no client marketplace yet.

Yes. Upload a CSV or Excel export, and your clients and appointments appear in 12Looks. Cancelled appointments and notes stay in the old calendar.

A free booking page and calendar, with no fee for new clients. On Pro, the AI agent Lora prepares and publishes posts and reels from your footage.

12LooksFresha

Price: Free plan forever, Pro $24 a month; Independent $19.95, Team $14.95 per team member a month
Free plan: Yes: booking page, calendar and client list; No, 7-day trial
New client fee: None; 20% of the first appointment for new clients from the Fresha marketplace
Online booking page: Yes; Yes
Deposits and no-show protection: Yes; Yes
Pay later: Klarna, Affirm and Afterpay through 12Looks Pay; Klarna
Gift cards: Yes, plus visit packages; Yes
Posts and reels to Instagram and Facebook: Yes, prepared and published from the app; Not listed
AI: Lora on Pro runs your marketing; AI Concierge add-on, priced per location
Appointment reminders: Email automatically, text or WhatsApp from your phone; 20 free messages per team member a month

Fresha details from fresha.com (Best Salon Software 2026, updated January 9, 2026) and the Fresha help center, as of November 1, 2026.

Upload a CSV or Excel export from Fresha, and your clients and appointments appear in 12Looks.
Cancelled appointments and notes stay in the old calendar.
Start on the Free plan and try everything with your own clients.

Is 12Looks free?
Yes. Your booking page, calendar and client list are free forever. Pro is $24 a month and adds Lora, the AI agent that runs your marketing.
Does 12Looks charge a fee for new clients?
No. Clients who book through your page are yours, and there is no fee for them.
Do clients need an app?
No. Clients book on your page in their browser, with no app to install and no account. There is no client marketplace yet.
Can I move my clients from Fresha?
Yes. Upload a CSV or Excel export, and your clients and appointments appear in 12Looks. Cancelled appointments and notes stay in the old calendar.

Your booking page and calendar are free forever. No card needed.